The House of Peroni Returns with a Celebration of Italian Citrus

With every drop of Peroni Nastro Azzurro that passes your lips, you can taste, smell and feel Italy’s, craftsmanship and vitality coming through the crisp, refreshing liquid. The delicate balance of bitterness and aromatic citrus notes set this distinctly Italian beer apart and make citrus fruits the perfect accompaniment to its unmistakeable flavour.

This inspired master brewers to develop Peroni Ambra – a limited edition variant inspired by the aperitivo occasion which combines Peroni Nastro Azzurro with the sharpness of rare Italian Chinotto fruit. Following its success, the brand will continue its journey into the world of citrus with the latest iteration of The House of Peroni Residency - ‘Infused with Italy’ - at its very heart.

Returning to East London (N&C Showrooms, 3-10 Shoreditch High Street, E1 6PG - Thursday 5th October – Sunday 15th October), the House will bring to life the vivacity and zest for life that is undeniably Italian. The event transports guests to the streets of Italy where they are given the chance to reimagine citrus and explore previously undiscovered flavour combinations.

THE TALENT
Award-winning mixologist, Simone Caporale, will reprise his role as Master of Mixology but this time with a twist. He has taken a team of bartenders, paired with creative experts, on an inspiring trip to Northwest Italy where they were challenged to take Italian citrus fruits and translate them into bespoke Peroni-infused cocktails.

The line-up of guest bartenders includes leading mixologists from Swift, Chiltern Firehouse and The London EDITION, who will be coupled with the founder of florist Grace & Thorn, fragrance specialists from Earl of East London and illustrator, George Greaves. These innovative partnerships are designed to push the boundaries of traditional mixology, fusing scent, sight and taste to create something truly unique for visitors. The social media campaign supporting this is currently live on the @peroniuk Instagram feed, charting their journey of creation as they discover the provenance and authenticity of Peroni’s Italy.

Our host and critically acclaimed chef, Francesco Mazzei, will also continue his role as Master of Taste and, in honour of the citrus theme, will provide a ‘zesty’ take on Italian street food. Self-styled as ‘mama’s cooking with chef’s hands’, the menu is concise yet diverse – working with locally available produce and featuring daily specials, from warming pasta dishes such as egg fettuccine with Grana Padano and lemon, and a rich duck ‘lasagnetta’ with fruit mustard, to aperitivo light bites including pumpkin and avocado citrus croquettes, and lemon and rosemary meatballs. This is joined by a gluten-free polenta with citrus and roasted peppers, along with an array of smaller bites.

THE SPACE
The sprawling windows of the vast building will capture the attention of passers-by and tease the inner spaces through vibrant displays, inviting guests to enter and explore all that Italy has to offer.


Upon arrival, guests will be greeted into a lively Fruttivendolo (fruit market) where they will discover an abundance of citrus fruits, leading them on to the first of several bars. Fragrances of Francesco Mazzei’s traditional Italian dishes will fill the air and his street food style menu will be available to purchase from the open kitchen. A gelato cart will entice visitors to enjoy a sweet treat with a creamy ricotta and lemon ice cream.

For those who choose to seek it, a concealed door will lead the way to a secret bar deep amongst the myriad of alleyways. Hosted by Simone Caporale, the intimate bar will entertain small groups of guests with a variety of Peroni Ambra Chinotto-based infusions.

Guests then move into ‘Bar Citrus’ where Peroni Nastro Azzurro flows and everyone is energised by the beat of Italo house music. The central bar space, influenced by Italian cafes,