The Great British Apple Pop-up Store

ICETANK, 5-7 Grape Street, London
The Great British Apple Pop-up Store image
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Event has ended
This event ended on Friday 20th of October 2017
Admission
Free entry on the door, no tickets required.
Location

ICETANK, 5-7 Grape Street, London

Nearest Tube/Rail Stations
Tottenham Court Road 0.22 miles

Covent Garden is getting a brand new apple store, but this time there’s a ‘core’ difference. It’s an actual apple store. Like – a store – dedicated to apples.

The new concept pop-up is set to look like a healthy version of Willie Wonka’s chocolate factory, with its walls bursting with the apple varieties available in Britain now.
 
Opening to celebrate the great British apple harvest, which starts in September and goes on until November, guests will be encouraged to wander through a pop-up version of an English orchard and take their pick of the bunch, with unlimited free samples to try out.

For those who are unsure, or fearful of core-mitment, there will also be a dedicated apple matchmaking service: ‘Appily Ever After’. Trained appl-experts from English Apples & Pears will hitch up visitors with their perfect variety with a speed and app-titude that would make First Dates maitre d’ Fred Sirieix jealous.
 
Matching guests up with their apple for life based on its taste profile and a splash of science, visitors will know more about apples (and possibly the inner workings of their soul) at the end of their trip than they ever thought possible.

Steven Munday, Chief Appl-expert, said: “British apple season is an incredibly exciting time, with new varieties coming into supermarkets and shops all the time. We want to encourage people to get out there and try them!”
 
The Apple Store is free, and open to the public on ‘Great British Apples Day’ (Friday 20 October) from 10am until 7pm.

Tags: Popup

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