Budweiser King of Fears Shop

Budweiser creates the UK’s first haunted fancy dress shop to shock and delight scare-seekers this Halloween

Budweiser, the King of Fears, is delivering an unmissable Halloween experience for party-goers this year, launching the UK’s first haunted fancy dress shop – King of Fears Shop – and its Nightmare Circus Halloween Party, both in Old Street, East London.

Reinventing the average Halloween store, the Budweiser King of Fears Shop will be full of startling and unexpected twists. Think a haunted house meets fancy dress shop – with a banging DJ to enjoy whilst browsing and a free Budweiser for those purchasing product from the shop!

To create the shop, Budweiser has collaborated with an illusionist and “scaring experts” to create a unique Halloween shopping experience – expect mirror tricks, haunted clothes rails, and more…