Radical Luxury: The Flipside by Google Pixel 2

Google Pixel 2 joins Louis Vuitton, Gareth Pugh, Loewe, Thom Browne, Byredo and Mr Lyan for a free multi-sensory exhibition curated by Selfridges from now until Sunday 20th May.

‘The Flipside’, located at The Old Selfridges Hotel will showcase a thought-provoking journey into luxury with some of the most forward-thinking brands and creative minds in the world – each bringing their own radical ideas to the experience.

Guests will be loaned a Google Pixel 2 smartphone device to record their journey through ‘The Flipside’ and will have the opportunity to become part of the exhibition by featuring in Google’s Selfridges window on Oxford Street. In order to capture the very best of the exhibition, Google are also offering visitors the opportunity to book free tours with incredible photographers such as Pixie Levinson, who is the official photographer for Dua Lipa, as well as Dave East and Shezi Manezi.

Selfridges will be hosting a series of special events in ‘The Flipside’ – from contemporary dance performances to panel talks on the true meaning of luxury.