World Cucumber Day: Hendrick's Gin launch the Cucumber Exchange

In a move that will cause consternation in financial markets worldwide once again, this June Hendrick’s Gin will help the world recognise the real value of the cucumber by transforming the humble green fruit into exchangeable monetary units – the bearers to retrieve a Hendrick’s and Tonic in celebration of World Cucumber Day on June 14th.

This year, the coveted gin maker has partnered with hundreds of bars across the England and Wales to facilitate these unorthodox transactions. Look out for Cucumber Exchange booths popping up in Covent Garden Piazza on Thursday 14th June, providing Cucumber Currency for patrons to bring to their local participating bars, where the cucumber will be accepted as payment – or ‘bar tender’ – in exchange for a refreshing Hendrick’s and Tonic on these dates.

For those more technologically minded, the exchange will also take a digital form through the Hendrick’s Gin UK Facebook page, where Cucumber Currency can be secured via the Messenger app and exchanged in participating bars across this green and pleasant land from Thursday 14th June until Wednesday 20th June inclusive.