YouTube Music: In Residence is a four-day party that celebrates every part of the British music scene. Check out more than 15 live gigs, fascinating talks from some of the biggest names in music & culture and immersive experiences designed around everything from fashion and clubbing to an iconic Camden boozer - all for free.
Throughout each day there will be performances from established and breaking artists, including Becky Hill, Zac Pajak, Mirra May, Amun, Oli Fox and Chelcee Grimes, with more names to be announced. There will also be engaging discussions and firesides, with industry veterans including DJ and broadcaster Annie Mac, DJ and producer Paul Oakenfold (Madonna, U2), and activists and cultural leaders Pxssy Palace.
Alongside a killer live line-up, event experiences will include reliving the lost art of clubbing with a real reimaging of iconic London nightspots, a journey through the life of SBTV’s Jamal Edwards, a working pub and venue created in partnership with Camden’s Dublin Castle, as well as a pop-up sneaker store, a sensory music experience and vinyl shop like no other.
YouTube Music: In Residence is taking place between Thursday 28th June and Sunday 1st July at 180 The Strand, has been designed in collaboration with SBTV, Sony Music, Warner Music, Universal Music UK, DAZED and Pitchblack Playback. Check out below for a teaser of what you can expect to see.
First, enter YouTube Music: In Residence in a flood of red light, and head immediately into an light tunnel that seemingly goes on forever, with an Instagrammable animation that reacts to the music.
Next, head to All Star Ambition. From boyhood ambition with a handycam to breaking through with a game changing media platform on YouTube that helped break a little genre called grime and discover a certain Ed Sheeran, Jamal Edwards MBE is one of Britain's most influential figures in music. In this experience, you’ll take a step back and see where it all began, exploring a diorama of his childhood bedroom. Start with Jamal’s inspiration (On The Block All Stars; Renegade Boys; Freeze FM), celebrate SB.TV milestones, relive the biggest videos and check out performances from then right up to today. You might also see Jamal and co capture an all new F64 before your very eyes...
Now it’s time to rediscover the lost art of clubbing. Instant Classics is a nostalgic re-imagining of the UK’s lost club culture where you’ll discover the power of electronic music. Within a real club setting, we’ll screen 3x mini-doc films on 3 classic clubs - The End, Plastic People, Trade - followed by an epic total sound immersion of a classic club set.
You can’t tell the story of British music without heading to Camden. YouTube has partnered with the iconic boozer and music venue Dublin Castle to create a working bar. Grab a cold pint and check out the walls adorned with photos and stories from some its most famous performers - Madness, Blur, Amy Winehouse, The Killers and Coldplay. Watch out for the back room, it’s reserved for surprise acoustic sets from some of the hottest up-and-coming acts around.
When it comes to music and fashion, no element is more powerful than sneaker culture. Whether it’s the Pro-Keds of The Ramones, the Superstar shell toes of Run DMC, the Adidas Spezial of Ian Brown or the domination of Yeezy - every pair can take you on a journey of musical discovery. Sole II Sole is a pop-up that’s built like a premium sneaker store, showing rather than telling the story of how music shaped the fashion, and fashion shaped the music.
Other highlights include Lost in Music with Pitchblack Playback, a space that blends old classics with hot new tracks as you lie back in the dark and feel the bass through your body. In Essential Shelves you’ll find a record store that lets you browse vinyl while you tumble down the rabbit hole into a world of playlists, albums, videos, and artists.