The UK Film Pop-up Event

Film Distributors’ Association (FDA) today unveils details of its latest interactive event for families.

Visitors can try a Virtual Reality experience, take their photo in ‘Hollywood’ and follow a trail of contemporary film posters and images. For eager film fans there’s a fiendish quiz and a chance to explore who does what on a film set via panels demystifying job titles.

For younger children, there are creative activity stations and a soft play area. FDA’s unique LEGO® model cinema, built from 25,000 bricks on the occasion of FDA’s centenary in 2015, will also be back on public display.

A dedicated area of the gallery will host Feref: Unseen, a special experience curated by Feref, the independent film marketing agency that celebrates its 50th anniversary this year. This exhibition presents an extraordinary collection of film and entertainment artwork from the archive of Feref in Soho.

The treasure trove was only recently discovered in a storage facility that had been left untouched since the early 1990s. The selected works, spanning 50 years of UK and international film advertising, are on display for the first time to the public.

Featuring the work of some of the world’s best-known poster artists, the exhibits range from original concept drawings and rarely seen printer’s proofs to beautifully hand-illustrated original posters. In addition, the inclusion of the artist’s sketches and comments reveal the way they were briefed in greater detail and in advance of creating the final poster.