Super Sharp Reloaded

Selfridges, 400 Oxford Street

Event location:
Selfridges, Oxford Street, 400 Oxford Street
When:Event passed!
It was on
Thu 9th Aug 2018 to
Thu 6th Sep 2018

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Pop Up
Where:Selfridges, 400 Oxford Street W1A 1AB
Map:Map & Nearby
Times:Mon - Sat: 09:30 - 21:00 Sun: 11:30 - 18:00

About the event

Saul Milton and Tory Turk present Super Sharp Reloaded, the second instalment of RETURN II JUNGLE. Held at Selfridges on the 3rd floor in the Designer Studio, the latest instalment will comprise of a static installation inspired by British music and fashion of the golden years of Jungle music from the mid-late 90’s. Initiated by Saul Milton’s extensive Moschino Collection - the unique display will explore the way in which the Jungle era played host to the appropriation of Italian high fashion labels.

Drawing on Jungle music whilst also transporting it into the present day, and re-vamping the genre for the modern-day music fan, the installation will be accompanied by a specially curated soundtrack by Saul featuring audio quotes from jungle artists such as Navigator, Uncle Dugs and renowned writer Brian Belle-Fortune. There will also be a specially created film by Tom Archer, featuring rare footage by Garry Clarke from his archive of junglists and ravers at popular club nights such as One Nation and at venues like Sanctuary.

In addition to the installation; Super Sharp Reloaded will also feature a pop up shop, offering specially selected product from Vintage sellers - including Wavey Garms, Jazzy Badger, Serotonin Vintage/194 Local & Nothing Special. Rare and exclusive pieces will be available to purchase from designer brands such as Moschino, Versace, Iceberg and D&G.

Speaking on the concept of the installation and its relationship to rave culture, Saul explains: “The queue was the catwalk”. As hundreds of revellers lined up for the club, their fashion statements constituted the rave style. Continuing, Tory Turk comments: “In a generation where people have access to a 'supermarket of style' it's exciting to have the opportunity to give a subculture's roots a nod through cultural display in a retail space. Super Sharp at Selfridges celebrates Jungle culture and educates a new audience on the music and fashion of that time, one that is now influencing a new subculture of vintage designer enthusiasts.”

“Now is time to look forward to the future - we want to create and spearhead a new cultural movement.” [Saul Milton] Through periods of social and economic downturn, great music and fashion is made, and in the past year, the UK has seen a throwback to the 90’s heyday. “The 90s designer label trend was all about wearing your wealth, showing other people how much money you had. In times of economic insecurity, the wearing of flashy designer labels is a rebellious statement.” [Tory Turk]

Super Sharp Reloaded arrives in the fifteenth year of Chase and Status. Going full circle with fashion to how it was in the 90’s, 2018 sees the youth flashing designer labels, and listening to music that elevates their image.

Super Sharp Reloaded is in partnership with Reebok.

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