Find Your Rich Experiment

Premium Spanish beer San Miguel is launching a pioneering national psychological test to challenge how Britons define wealth. The Find Your Rich Experiment, open to the public, will integrate RFID technology to log sensory instincts from participants; with choices collated into a personalised profile that will uncover what 'rich' truly means to them.

The ticketed event will offer attendees four areas to explore with senses tested by an engaging series of stimuli. Using RFID technology, Briton’s will have to log their reactions to each test to discover their bespoke profile unveiling what rich means to them.

The Find Your Rich experiment will feature San Miguel’s pioneering Tap Station bar, imported exclusively from Spain for its UK unveiling. Tap Station will allow guests to sample a plethora of beers inspired by San Miguel’s journey across the globe