Rockwell East Aparthotel opens in the City of London

Rockwell East is a new 57 serviced apartment aparthotel and all-day dining café, owned by London-based property developers Marldon.

Located on the fringes of the City and a short walk from the Tower of London, Rockwell East is the ideal destination for travellers who are staying in town for one night or several months.

Apartments at Rockwell East are spacious and have all the features of a design-led modern home, coupled with a level of service found in a high-end hotel.

The Apartments:
Accommodation at Rockwell East ranges from Studio Apartments to One Bedroom and Family Apartments. The base palette for the rooms is inspired by the patterns and colours of the sky. A theme that is offset by deep inky blues and highlighted by accents and colours that are tailored to each space. Each apartment has a fully fitted kitchen, free Wi-fi, a dishwasher, washing machine/dryer, safe, Air-conditioning, an HDTV, Merino wool blankets, Egyptian cotton sheets, towelling dressing gowns, soaps and lotions by the White Company, a Nespresso Coffee machine and a welcome breakfast pack by Abel and Cole.

All Day Café and Bar:
The Café, open from 7am – midnight every day, is an inviting and convivial space for guests and Londoners to eat, work and relax in throughout the day; whether for a coffee, cocktails, breakfast, brunch, lunch or dinner. A buffet breakfast is available to guests, served from 7am to 10.30am, which includes continental and English breakfast options. Room service will also be available.

Burgundy, yellows, sepia and brandy tones give a warm aesthetic to the café. Divided into separate areas by soft velvet banquettes, the space also features black steel chairs and lighting, soft cork upholstery and lightly brushed brass for the bar and other dining areas. Offering modern European dining, with classic favourites, the café will focus on good, fresh food and feature a wine menu curated by renowned merchants Goedhuis & Co.

Design:
Renowned interior designer firm Waldo Works have taken inspiration from the passage of time, night and day, sun and moon throughout the interiors, establishing a restful rhythm for guests. The aparthotel has a strong sense of design and space, while remaining calm and comfortable. Commercial architects Smith and Brooke have lead the architectural side of the project, combining their vision with the interior designs of Waldo Works.

Art:
Artist Fergus Hare has been commissioned to present the art throughout the aparthotel, focusing on landscape and skies at peculiar times of the day or from curious perspectives, to create intriguing and beguiling imagery.

Location:
Situated close to Aldgate, Aldgate East and Tower Hill Tube Stations, as well as London Fenchurch Street, Rockwell East is only a 20 minute drive to London City Airport and well placed for Shoreditch, the City and Tower Hill.

Fred Bartlett, Associate Partner at Marldon: ‘With a strong emphasis on design, mixed with comfort at an affordable price, we hope to create a stand-out experience in the growing London aparthotel market with our hotel standard serviced apartments’.

Apartments from £150, room only incl. VAT

About Marldon and Rockwell Hotels:
Rockwell East is owned by family-run Marldon, who have built a reputation for expertise and excellence in the property market since 1968. With a focus on central London, they have established themselves as design and build specialists, proving residential and commercial developments, sales, lettings, hotels and serviced apartments. Marldon has an impressive property portfolio across these sectors, including The Rockwell Hotel in Kensington, which Marldon opened in 2005 and manages in-house, as well as Rockwell East, opening in September 2018.