The Instagram pop up shop: cult brands under one roof

The Instagram pop up shop: cult brands under one roof
Head to Instagram's Covent Garden pop up boutique on Friday, 5th and Saturday, 6th October for a shopping experience like no other.

At the exclusive two-day event some of the most exciting fashion, beauty and lifestyle brands on Instagram including RIXO, Never Fully Dressed and Carrie Elizabeth will showcase capsule collections within an achingly-Instagramable venue.

The full list includes:

• Digital-first fashion brand RIXO; started by two best friends Henrietta Rix & Orlagh McCloskey from a London living room, the business has built an army of 121k Instagram fans thanks to its vintage-inspired, hand-painted prints and #HumansofRixo movement

• Womenswear brand @neverfullydressed, known for its effortlessly chic prints and cult shapes. Their inclusive approach and refreshing style videos have gained the brand an impressive international following of over 230k Instagrammers.

• Skincare and wild fragrance specialist Hæckels, who create unique and innovative products from natural ingredients sourced from the British coastline and have built a 15k-strong Instagram following.

• Inspiring kids (and grown-ups!) clothing brand @scampanddude which began life when founder Jo was separated from her children undergoing brain surgery. She was inspired to create a brand that helps kids feel stronger when apart from their loved ones. The brand is now stocked in Liberty and Harrods and has just been awarded ‘Kids Brand of the Year’ by Drapers. They have 72.2k followers on Instagram.

• @carrie_elizabeth_jewellery founded three years ago by an ex-jewellery buyer who saw a gap in the market for affordable, beautiful, demi-fine jewellery using real diamonds and semi-precious stones. They now have a following of 40k.

• Handmade stationery and gifting brand @oh_squirrel which was born from founder Katie spotting a gap in the market for tasteful and fun cards and accessories, which quickly grew the brand's Instagram following to over 15k. The brand - which has been called a “millennial dream” - is now stocked in Fenwicks and Fortnum & Mason.

As well as browsing the rails and sampling products, shoppers will have a chance to hear first-hand from the founders about what it takes to build and manage a business on Instagram.