See-Through

In a 2017 survey, 34% of young people chose YouTuber as their top career choice; one year later, the highest earning YouTubers were reporting burnout, anxiety, depression and chronic fatigue. Inspired by the 34%, Claire Gaydon set up her camera to see how hard being popular could be. Blurring the lines between reality and fiction, this edited, unedited, live, pre-recorded reality show reveals the addiction in validation, and the pressures of performing for an algorithm that values clickbait over nuance, rating you highest when you’re sharing your lowest, darkest moments. Presented with her back to the audience and a camera on her every move and innermost thought, Claire Gaydon invites the audience backstage with a YouTuber who promises to be engaging, entertaining and absolutely 100% authentically real.