‘On This Planet.’ is an illustration exhibition in East London raising funds for World Land Trust's "Buy An Acre" scheme where every £100 donated = 1 acre of land protected and preserved for wildlife. The biggest challenge facing many animals today is habitat loss and habitat fragmentation, ‘On This Planet’ seeks to raise the profile of this issue and alleviate the problem through fundraising for land purchase. By purchasing land, it creates, relatively rapidly, protected reserves in areas under imminent threat of destruction.
Featuring over 30 illustrators from the UK and beyond, each illustrator will choose and exhibit an animal that is affected heavily by habitat loss and fragmentation. Each illustrated animal is risographed - an environmentally friendly printing technique using soy-based inks, and will range from the fierce tiger to the gentle pygmy three-toed sloth.
Through the exhibition, ‘On This Planet’ aims to create a positive, fun and accessible way for people to take part in environmentalism. Prints of each animal will be available to purchase for £10 with other donated prints as low as £3.50. Proceeds from print sales will go to purchasing land through World Land Trust ‘Buy An Acre’ scheme, offering a more tangible and direct impact towards wildlife conservation.
"World Land Trust is very pleased to be involved in this project as art can play an important role in influencing the hearts and minds of the viewer. Through a combination of subject matter and the use of sustainable materials, this exhibition offers a great opportunity to raise awareness of the importance of conserving habitats and bring attention to the plight of many threatened species."
Dan Bradbury, Director of Communications and Development, World Land Trust.