Krispy Kreme hidden music & dessert bar

Arch Door Boutique, 105 Great Portland Street, Marylebone, London

When:Event passed!
It was on
Fri 24th May 2019 to
Sat 25th May 2019

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Where:Arch Door Boutique, 105 Great Portland Street, Marylebone, London W1W 6QF
Map:Map & Nearby
Times:Hourly Sessions 11am-7pm
Admission:£5 available to book on and limited tickets on the door.
*Full proceeds from the ticket purchase excluding Eventbrite booking fee and VAT will be donated to Teenage Cancer Trust c

About the event

This May, sing bye bye miss American pie, and hello to a swinging sixties dessert bar, as Krispy Kreme presents its ‘Pie-Ettes’ taste experience, at Doughtown Records.

Opening for two days in London’s West End, the underground sweet spot will celebrate the launch of Krispy Kreme’s new American pie doughnuts and desserts range, alongside motown-inspired melodies to honour the best of 60’s Americana, a nod to the doughnut brand’s stateside heritage.

Guests can discover the space through a secret doorway hidden at the back of a Krispy Kreme record store – Doughtown Records, on Great Portland Street and are given entry via the secret code word ‘Sweet as Pie-Ettes’. Complete with live performances from Krispy Kreme’s soulful singers, guests will be immersed in rhythmic glamour while enjoying the headline act “The Pie-Ettes” and spoiled with more choice of desserts than you can shake your tail feathers at.

The indulgent menu will offer new doughnut flavours; Banana Kreme Pie, Cherry Pie, Reese’s Peanut Butter Pie, and Maple Pecan Pie. And if that’s not enough to tickle taste buds, guests can turn up the volume with a helping of new Krispy Kreme Ice Kreme or Banana or Cherry Kreme shakes!

Hourly seating tickets are priced at £5 with all proceeds going to charity partner Teenage Cancer Trust* and will be available to purchase from Eventbrite, with limited tickets available on the door. For those unable to make the pop-up, Krispy Kreme’s new American Pie range will be available in all UK stores and cabinets from 13th May- 7th July.

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