Living Room of the Future

To celebrate Three’s 5G home broadband switch on, the network is debuting a supercharged 5G ‘living room of the future’ experience, in collaboration with designer Henry Holland.

The next generation immersive experience is in Three’s flagship store at 297 Oxford street. Using Magic Leap’s mixed reality technology, Three is giving people a glimpse into a hybrid, physical-virtual living room showcasing how 5G will revolutionise the way we live today.

The ‘living room of the future’ transports you into a 5G world where your home is truly connected with everything at your fingertips. The full visual and audio experience propels you into a meditative, gaming and shopping showcase.

Once comfortable in the House of Holland exclusively designed living room, you’ll be invited to wear a pair of Magic Leap glasses.

The experience begins with a tranquil walk in the woods, you are transported to a leafy paradise as you take some time out and reset, all in the name of mindfulness.

Then you look to your right as your AI assistant provides you with the shopping experience of the future, asking if you’d like an exclusive peak at an item from House of Holland’s forthcoming Spring/Summer 2020 collection. Once your shopping order is made, you enter a fully immersive spaceship gaming battle, from the comfort of your sofa. You’re shopping experience then comes full circle as the item you ordered in the woods, appears by drone at your living room window.

The installation has only been made possible with the superfast speed and capacity of Three’s 5G broadband, that enables the technology to render incredibly complex and responsive holographic animations, all in real time.

The 5G fuelled AR experience will unlock the possibilities of 5G for the public, all whilst sitting in the immersive living room at the Three store – giving customers a glimpse into the 5G future.