Definitely Blue Café

Following the hotly-debated launch of innocent’s Bolt from the Blue, innocent is opening a Definitely Blue Café to prove once and for all that the drink is in fact definitely blue.

The juice sparked a massive debate on Twitter with almost 4,000 eagle-eyed innocent fans challenging innocent on the true colour of the drink. innocent remained firm in their stance that the drink was definitely blue, despite thousands of comments from the public insisting it was green.

The café opens on Neal Street, Covent Garden, from 4th to 6th October. Consumers can not only drink blue juice and eat blue food, but they will experience the smell, sound and sights of blue.

From entering the café, guests will be taken on a journey through a blue tinted world. From hearing what blue really sounds like in the Bolt from the Blue phone booth, to discovering the true scent of blue through sensory artwork and finishing with the intriguing ‘Wall of Blue-riosity’. Those who miss out will be blue with envy.

The Definitely Blue Café will be free to attend and those lucky enough to grab a table will receive an exclusive token which can be redeemed for a definitely blue drink and a blue treat from the café.