Premier Inn's Pillow Fight Club

Premier Inn is hosting the UK’s first Pillow Fight Club pop up. Be there, Sunday 13th October, and remember the first rule of Pillow Fight Club

Before recycling old pillows and replacing with new soft and firm pillows, Premier Inn has decided to bring the nation… Pillow Fight Club. Parents and children are invited to take part in the fun.

Families will be gifted* Premier Inn’s ‘best ever pillow’, available in firm or soft versions to suit every sleeper. Made from blown hollow fibre, the pillows are lightweight and breathable, while clever design makes them easy to plump to perfection.

Offering complimentary tickets on a first-come-first-serve basis, contenders will be schooled on the rules, learn the technique, then square up against a family member and battle it out to make it to the top of the leader board. Post pillow fight, families can recuperate at a rest station and snap some post fight selfies by a giant pillow wall.

The first official event will take place in London on Sunday 13th October open from 1pm to 6pm.