Will Dean, founder of popular obstacle race Tough Mudder, has launched his new venture, Electronic Theatre, delivering immersive adventures in interactive digital rooms.
Electronic Theatre has developed ‘LightBox’ rooms, hosting up to six players at a time. The LightBoxes feature a range of technologies including projection mapping, touch screens, motion tracking and surround sound to deliver a hyper-immersive experience with no need for headsets.
Electronic Theatre’s LightBoxes are set to become the platform for a completely new genre of group entertainment. Teams are put through a series of interactive games and challenges that can only be completed through collaborating with their team mates. The first site, located on London’s Southbank, is now open to public.
Electronic Theatre has received backing from a consortium of investors, led by Index Ventures. It has ambitious expansion plans, aiming to open 1,000 global locations in the next five years. Where Tough Mudder brought people together through a shared challenge; Electronic Theatre aims to bring people together through shared play with a mission of making screen time social again.
In an age when technology can be used to drive people apart, Electronic Theatre aspires to use technology to bring people together by creating an entirely digital entertainment platform which is socially interactive. Teams of up to six players can take on adventures lasting 30 or 60 minutes with the absence of helmets or bulky wearables allowing for natural interaction between players (unlike Virtual Reality experiences).