Action for Children’s Secret Santa Pop-Up

3 Slingsby Place, Covent Garden, London

When:Event passed!
It was on
Thu 5th Dec 2019 to
Wed 18th Dec 2019

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Pop Up
Where:3 Slingsby Place, Covent Garden, London WC2E 9AB
Map:Map & Nearby
Times:10am – 8pm on weekdays and Saturdays 12pm – 6pm on Sundays
Picture of Action for Children’s Secret Santa Pop-Up

About the event

Secret Santa is a popular way of giving presents at Christmas, but it often results in unthoughtful and ultimately unwanted gifts. Instead, this year children’s charity Action for Children are giving people the option to give a gift with meaning, by visiting their Secret Santa Pop-Up Store and purchasing a gift in a unique manner, to make a vulnerable child’s Christmas a little brighter.

Action for Children has worked with Capgemini, a consulting, technology services and digital transformation company, to create an exciting, immersive gifting experience - Designed and created by Capgemini’s Applied Innovation Exchange, uses artificial intelligence (AI) to help you find the perfect gift you might want to donate to a vulnerable child this year. To make this possible, elves present you a collection of festive photos and see how you react to them. The elves then work in the background, feeding your emotional responses into the prediction engine, which then suggests a gift it thinks you’d most like to donate; gifts range from a pair of warm winter shoes to a trip to a pantomime show. At the end of the experience, shoppers are transformed into a Secret Santa with a takeaway Instagram filter which they can use to spread the joy of Christmas.

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