M&M’S World Mega Store opening with JLS

Leicester Square, London

Event location:
M&M's world, Swiss Centre 1 Wardour Street London Chinatown W1D 6QF
When:Event passed!
It was on
Wed 6th Jul 2011

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Around Town
Where:Leicester Square, London W1D 6QF
Map:Map & Nearby
Times:10am – 2am
Admission:Free
Picture of M&M’S World Mega Store opening with JLS

About the event

Europe's first ‘M&M’S World’ store will open in London’s Leicester Square on 6th July 2011. The 35,000 square foot store will bring the world’s most popular US confectionery brand to the UK, building on the great success of existing stores, which are located in New York's Times Square and Las Vegas, Henderson, Nevada and Orlando, Florida.

The mega store, spread out over four floors and big enough to fit over 100 double decker buses inside, will offer a wide range of M&M'S chocolates and merchandise and reflect the huge popularity of the brand across the world. The loveable M&M’S characters, led by Red and Yellow, will be brought to life throughout the fun-filled store. Building on the popular Peanut, Choco and Crispy varieties that can be purchased across the UK, there will be a range of merchandise including apparel, kitchenware, bedding, jewellery, and glassware, as well as seasonal items and specially-designed London-themed M&M'S branded product. The store will even feature a giant interactive wall of chocolate, where visitors can create their own custom-blended M&M’s selection from a full range of 22 colours including the Choco and Peanut varieties.

This brand new landmark will provide both Londoners and tourists with a totally unique and fun-filled shopping experience, making it ‘London's Sweetest Attraction.’

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