Europe's first ‘M&M’S World’ store will open in London’s Leicester Square on 6th July 2011. The 35,000 square foot store will bring the world’s most popular US confectionery brand to the UK, building on the great success of existing stores, which are located in New York's Times Square and Las Vegas, Henderson, Nevada and Orlando, Florida.
The mega store, spread out over four floors and big enough to fit over 100 double decker buses inside, will offer a wide range of M&M'S chocolates and merchandise and reflect the huge popularity of the brand across the world. The loveable M&M’S characters, led by Red and Yellow, will be brought to life throughout the fun-filled store. Building on the popular Peanut, Choco and Crispy varieties that can be purchased across the UK, there will be a range of merchandise including apparel, kitchenware, bedding, jewellery, and glassware, as well as seasonal items and specially-designed London-themed M&M'S branded product. The store will even feature a giant interactive wall of chocolate, where visitors can create their own custom-blended M&M’s selection from a full range of 22 colours including the Choco and Peanut varieties.
This brand new landmark will provide both Londoners and tourists with a totally unique and fun-filled shopping experience, making it ‘London's Sweetest Attraction.’