Bringing London to Natuzzi Italia – London Design Festival Collaboration

Italian furniture company Natuzzi Italia has collaborated with 10 talented designers and photographers who have photographed or filmed Natuzzi Italia’s new Brio sofa in and around London.

Natuzzi Italia’s ‘Brio’ sofa was chosen for the design project as it demonstrates the brand’s pioneering spirit, fusing supreme comfort with instant relaxation – a simple and gentle touch of a hand over a hidden sensor transforms the sofa into a luxurious recliner.

The project forms part of the London Design Festival (14th-23rd September 2012) with designers capturing moments surrounded by stunning locations such as Wilton’s Music Hall, Primrose Hill and Islington Tennis Courts.

Both professional and amateur photographers, textile designers, stylists and artists have taken part in the project which will be featured inside Natuzzi Italia’s stores in Tottenham Court Road, Finchley Road and Harrods. The exhibition will conclude with a celebratory party on the 19th September at the Tottenham Court Road.

The city welcomes Brio, Brio welcomes the people.