The advertising industry is seemingly transformed beyond all recognition, with programmatic buying, targeted use of social media and even the incorporation of virtual reality into campaigns. But the modern era owes more the traditions and craft skills of previous generations than we often care to admit. Meaningful insights and strong ideas – interpreted visually and verbally in an engaging way – are still the bedrock of success. How can the wisdom of advertising practitioners of the past influence the world of Snapchat and Oculus Rift?
Back To The Future: What Advertising History Can Teach Us About Tomorrow
Museum of Brands, Packaging and Advertising, 111 - 117 Ladbroke Grove, Notting Hill
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Event has ended
This event ended on Monday 12th of June 2017
This event ended on Monday 12th of June 2017
Admission
£35 plus booking fee
£35 plus booking fee
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