Match’s opens ‘Eau.M.G.’ pop-up ahead of Valentine’s Day, showcasing the power of scent and pheromones in attraction

30 Exmouth Market, London
Match’s opens ‘Eau.M.G.’ pop-up ahead of Valentine’s Day, showcasing the power of scent and pheromones in attraction image
Event has ended
This event ended on Tuesday 13th of February 2018



30 Exmouth Market, London

Nearest Stations

Farringdon 0.44 miles


Please note: as you will no doubt be aware COVID-19 is leading to many events being cancelled or postponed. Please check with the organisers of any event listed here to confirm it is going ahead as planned.

Dating service Match is set to open a unique Central London pop-up store exploring the role of smell in finding and attracting a partner. Female visitors to ‘Eau.M.G.’ (‘Eau Mon Garcon’) will be able to sample six different bottled scents created from the natural odours of male Match members in the hope of sniffing out a partner. The store will be open for four days in the run-up to Valentine’s Day, helping to match new couples based on their instinctive attraction to the different pheromones bottled in each.

Visitors to Eau.M.G., located in Clerkenwell’s Exmouth Market, will be encouraged to follow their nose as well as their hearts in this unique experience that explores biological compatibility and innate attraction. The bespoke scents have been created in partnership with Parisian laboratory CARACTER, which uses brand new technology to capture the scent of humans and, literally, bottle it. The technique, known as ‘olfactory photography’ allows the essence of a person’s worn clothes to be collected, reproduced and then delivered into its own scent.

Smell is the most evocative of all our senses, and is a powerful part of attraction. When released by the body, arousal-stimulating pheromones can be an indicator of everything from sexual desire to our deepest emotions. These can be intensely attractive to a potential partner, subconsciously detected by the nose and brain if they have genetic compatibility.

Singles who visit the pop-up will be able to read the Match men’s profile information on the box of each perfume sample, as well as having the chance to take their favourite guy’s scent away with them. If a single female detects a scent that they think is a good match, they’ll be able to get in touch with the real-life member by following a link on the packaging, and speak to them directly through Match using a three-free day trial.

Visit for more information about the shop and the singles.

Eau Mon Garcon is the latest activity from Match utilising new innovations and technology to offer singles more ways to find a partner. As well as providing key elements that help us pick our dates online such as pictures, life achievements, desires and hobbies, with this pop- up Match is exploring a further subconscious dimension that can signal compatibility. It follows last year’s Espresso Yourself bar, where you could pick up a latte with singles faces printed onto the foam, and Model Males, which turned some of Match’s most eligible bachelors into 3D-printed miniature models.

Eau.M.G. will be open to the public from Friday 9th February until Tuesday 13th February (10am-2pm) and on Tuesday 13th February (6pm-8pm). Come and get your free sample while stocks last.


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