Discover Your South Africa

Starting in Kingston Town Centre from 7th-9th September 2018, South African Tourism will be launching its most innovative out of home campaign yet across five major UK cities, inspiring holidaymakers to visit South Africa by creating personalised trips from their subconscious preferences. Using the latest brain-reading technology, the immersive experience will determine each user’s unique travelling style and personality profile – such as authentic adventurer, culture junkie or urban nomad – to create their ideal South Africa itinerary.

The ‘Discover YOUR South Africa’ sensory experience will use EEG-reading technology to record the electrical activity in participants’ brains as they walk through a series of rooms that showcase the destination’s scenery, food & wine, culture, city life and wildlife highlights. Each participant will be exposed to a range of visuals, sounds, smells and tasting opportunities in each room that will stimulate their senses and emotions. Using the information gathered from these visceral reactions, the experience will determine their traveller profile and generate a personalised itinerary that best matches their results.

At the end of the activity, participants can discuss their results and any queries with specialists from Trailfinders and Virgin Atlantic who will also be able to build and book their personalised itinerary on site.

Visitors to the Kingston event will also be in with a chance to win an exclusive two-night stay at Mont Rochelle, Virgin Limited Edition’s Hotel and Vineyard in the Western Cape, and official wine sponsor for the three days.