Hotpoint Fresh Thinking Café

An unusual pop-up café is opening in East London this October, where diners will be able to enjoy a tasting menu of delicious dishes inspired by the most commonly wasted ingredients in the UK. The Fresh Thinking Café will operate on a ‘Pay-What-You-Want’ basis and all proceeds will be donated to the campaign’s charity partner FoodCycle.

Every dish on the Fresh Thinking Café’s menu is a creative twist on recipes submitted by members of the public, and will be cooked using surplus food from local suppliers wherever possible. The tasting menu will feature a variety of dishes based on the nation’s top 10 most wasted foods, of which bread, bagged salad and fresh veg top the list.

Run by home appliance expert Hotpoint and officially opened by Jamie Oliver, the Fresh Thinking Café aims to get the nation thinking differently about the food in their fridges, after a quarter of Brits (24%) admit they waste food simply because they forget what they have in the fridge. Hotpoint’s research found that UK households are throwing away almost 10% of their food shop which equates to £271.44 of edible food every year.