First Fifty

The East End’s coolest showcase of the top up and coming music talent, First Fifty, will be giving music lovers the chance to upgrade their night and win music rewards, simply by carrying a condom. Anyone carrying a condom at the three day festival running from 27th-29th November will have the chance to get goodies including Access all Areas passes or tickets to The Great Escape Festival in Brighton

This initiative is part of a new partnership between FIRST FIFTY and Durex who have joined forces on a joint mission to normalise carrying a condom and, in turn, trying to reduce the spread of STI’s. This has stemmed from research that showed more than 117,000 new STIs were diagnosed in London residents, and young people are disproportionately affected with 15 to 24 year-olds accounting for 36% of all new STI diagnose.