Bloody Big Brunch

Shoreditch's 'The Book Club' is hosting a bountiful brunch to promote period poverty and raise awareness in the UK.

The Bloody Big Brunch's launch on Sunday the 3rd of March will feature the classic Bloody Mary cocktail all day long. However, guests can only get their hands on the gorgeous cocktail by 'buying' them with a donation of period products. The donations go to those around the UK who cannot afford period products.

Bloody Big Brunch are encouraging people across the UK to take part in the Shoreditch event. Amika George will host and Jess Woodley of Made in Chelsea, Grace Woodward and Tom Read Wilson of Celebs Go Dating will be attending, with DJs and drag entertainment at The Book Club during the day.

The Book Club is also offering a brunch (with a twist) for those whose Blood Mary's leave them peckish! Red velvet 'Period Pancakes' garnished with tampon macaroons from Ohlala bakery will be available all week from Sunday 3rd March to Sunday 10th March, with 15% profit from each dish sold going to the charity.

If you’re not based in East London, the Bloody Big Brunch has cooked up a simple solution, asking people to host their own brunch at home and serve Bloody (or Virgin) Marys to friends and family. But there’s one string attached - and it doesn’t come at the end of a tampon. Guests must pay for their drinks with period products! Find out more about hosting your own on the Bloody Big Brunch website.

In the last year, the Bloody Big Brunch has hosted events that have helped over 5,000 women gain access to period products they could not have afforded otherwise. By empowering members of the public to hold their own brunches on 3rd March, the aim is to raise this number to 10,000 - and also put pressure on the UK government for lasting legislative change.

Come along to the Brunch on the 3rd of March and help tackle period poverty, and sip on a Bloody Mary while you're at it!