Hendrick's Gin Launches 'ATM' Gin Portal

This summer the unusualists at Hendrick’s Gin invite the curious to escape the conventional, embrace the delectable, and take a leap into the peculiar by visiting the ‘A.T.M. (Automated Transport to the Marvellous)’ – the second in a series of ‘Portals to the Peculiar’ hosted by Hendrick’s Gin.

In a world where 44% of UK folk admit the monotony of their daily lives can get them down and more than half (51%) wish they led a life of curiosity, brimming full of exploration. Hendrick’s offers a platform to depart from this monotony of routine and access the curious character present within us all.

In a money-orientated world, Hendrick’s has created an immersive experience to break up the drab daily grind, to forget about the ‘buck’, taking people beyond the obvious by inspiring moments of delightful peculiarity. The seemingly regular ‘hole in the wall’ of Hendrick’s Bank, reveals a world not-so conventional… Those curious enough to step over the threshold will be transported from the hum drum and the expected – into a marvellous moment of whimsical oddity infused with rose and cucumber. All with the promise of a delectable and refreshing taste of a Hendrick’s Gin & Tonic, of course.

Indeed, Hendrick’s is uniquely placed to offer this unconventional interlude: no other gin tastes like Hendrick’s because no other gin is made like Hendrick’s. A marriage of spirits from two utterly distinct stills, using no less than 11 wondrous botanicals, its distinctive character is further enhanced by being oddly infused with rose and cucumber. Made unusually, there’s no surprise that Hendrick’s delights in the unusual.

Hendrick’s Gin Ambassador Sasha Filimonov commented: “Things are rarely what they seem in our unusual world of Hendrick’s Gin and our ‘A.T.M. (Automated Transport to the Marvellous)’ will provide peace from the pound into a world more peculiar. Curious? Join us for an unconventionally captivating and uniquely Hendrick’s experience – one that’s oddly infused with rose and cucumber, of course.”

Designed to mesmerise and inspire, the A.T.M. can be found by the curious in Bermondsey for four days from Thursday 29th August – Sunday 1st September. For those wishing to be whisked away to the delectable, book your complimentary ticket on our online portal via EventBrite. Guests must be over the age of 18 and will be asked for ID on entry.
#HendricksGin #HendricksPortals

About Hendrick's Gin:
Hendrick’s is a deliciously super premium gin, made with a number of unusual twists. To deliver a most curious and delightfully unique flavour, Hendrick’s combines a distinct blend of eleven botanicals, as well as the signature infusions of cucumber and rose petals, producing a wonderfully refreshing gin with a delightfully unique aroma. Hand crafted in Scotland in miniscule batches by William Grant & Sons, Hendrick’s is the only gin that uses a marriage of spirits from both a Carter-Head and Copper Pot Still, a combination that produces a divinely smooth gin that has both the required character and balance of subtle flavours. In 2018, the Hendrick’s Master Distiller, Lesley Gracie, was awarded ‘Gin Distiller of the Year’ by the World Gin Awards in recognition of her ground-breaking work.
For further information, visit www.hendricksgin.com.

About William Grant & Sons:
William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Tullamore D.E.W Iri