Amazon's Home of Black Friday

Amazon.co.uk has unveiled the schedule of its 2019 Home of Black Friday experience, which returns to London for the third year running to celebrate the UK’s biggest annual sales event and the start of the Christmas shopping season.

Open to the public for four days, from 28th November to 1st December, the London destination is set to showcase hundreds of Amazon.co.uk’s great Black Friday and Cyber Monday deals, and deliver a host of live entertainment, workshops and prize giveaways every day to highlight the best of Amazon.co.uk for the festive season and beyond.

Located at 7 Addington Street near Waterloo Station in London, Amazon’s Home of Black Friday offers fun for the whole family, including food sampling and demos, innovative and interactive fashion experiences, beauty and grooming experiences from leading brands, the latest in innovative tech and gaming – including an Amazon Devices area with a hidden bookshelf transporting you to an Alexa-powered room full of festive surprises, arts and crafts for all ages, a kids’ play area, exclusive serves at the Amazon Bar, and a host of star-studded flagship events.

Guests will have a chance to attend an exclusive book signing with SAS: Who Dares Wins star and bestselling author Ant Middleton, a HIIT session with fitness influencer and celebrity trainer Bradley Simmonds, and feast their eyes on live cooking demonstrations from popular health-conscious cook Ian Haste, and Max La Manna on behalf of Coconut Merchant.