Magnum Ruby Room

A multi-sensory glowing ruby room has appeared in London in a bid to lift Brits’ moods during the dark, cold month of January. Situated in the heart of the capital on South Bank’s Observation Point, the Magnum Ruby Room has been designed, alongside a colour psychology expert, to invigorate the senses of those who enter and get them in the mood for discovering an entirely new taste experience.

The pop-up, which runs on Monday 20th and Tuesday 21st January 2020*, provides a haven of comfort that readies the senses for discovering a taste never before experienced: the naturally present berry flavour of Ruby chocolate – a tension between berry fruitiness and fresh tangy notes – and velvety white chocolate ice cream enriched by a luscious raspberry swirl. A new dimension of taste, free from artificial colours or flavourings.

The space invites pleasure seekers to discover Magnum Ruby through taste, colour light and sounds. Mirrored walls and an infinity mirror within the space create a heightened, optical feast of Ruby pink light and the perfect Instagram shot, while a custom soundtrack helps to elevate moods and gets visitors ready for indulgence.

Visitors to the Ruby Room will be among the first in the UK to experience the unique pairing of Magnum ice cream coated in cracking Magnum Ruby coverture chocolate, the fourth type of chocolate after dark, milk and white.