ST-GERMAIN® – the world’s first French elderflower liqueur – is celebrating the return of alfresco drinking, with its spectacular summer terrace series. As lockdown restrictions ease across the UK, research by Bacardi Ltd.* found that reconnecting with friends and family was cited as the number one priority for 71% of participants, with enjoying a drink in a pub or roof terrace (30%) and picnics in the park (24%) just some of the ways the nation is set to enjoy time outdoors this summer. In response, ST-GERMAIN will take over a collection of ten bars, transforming them into flower festooned spaces throughout August and September, providing the perfect place for friends to come together for moments of shared indulgence. The spaces will capture the spirit of French joie de vivre, brought to life with beautiful floral displays designed by renowned florist McQueens Flowers.
ST-GERMAIN is made from fresh, delicate elderflower blossoms, handpicked at the height of their beauty during the fleetingly ephemeral growing season, once a year. Its balanced, versatile and refined character has a natural sweetness that effortlessly elevates any cocktail. The signature ST-GERMAIN Spritz is the perfect aperitif, which combines the beautiful taste of ST-GERMAIN with sparkling wine, sparkling water and a lemon twist over ice. What better way to enjoy the aperitif moment du jour, than relaxing in the summer sunshine with gorgeous flowers and your favourite friends?
Franck Dedieu, UK brand ambassador for ST-GERMAIN said: “After a long period where consumers were unable to socialise due to lockdown restrictions, we wanted to create the perfect space where friends could reunite in the sunshine – and what better way to do so than over a delicious ST-GERMAIN Spritz? Our research has shown that alfresco drinking spots are more important than ever for drinkers this year, so we hope that our series of terraces encourages them to head back to our beloved bars across the UK.”
For those looking to bring the experience to their own homes, ST-GERMAIN is also launching a brand-new nationwide cocktail delivery service in partnership with drinks experts Heads, Hearts & Tails, where consumers can order a ST-GERMAIN Spritz kit direct to their front door on Thursdays, Fridays and Saturdays. The full list of ST-GERMAIN Summer Terrace takeovers includes: The Stratford Hotel Dalston Roof Park The Frog by Adam Handling Chotto Matte Henrietta Kreidel Hoxton AOK Little Blue Door