Helmut Lang & Theory Online Sample Sale

For three days only, Showcase is proud to present: Helmut Lang & Theory Online Sample Sale. Offering up to 80% off luxury womenswear, menswear and accessories at the Showcase online store.


About Helmut Lang and Theory

Based in New York City, Theory revolutionised the contemporary market with its concept of the urban uniform. Theory balances luxury with accessibility and is known for its precise fits, innovative fabrics and enduring style.

Established in 1986, Helmut Lang is one of fashion’s most influential brands, known for its pioneering minimalism, engagement with artists, and surprising challenges to orthodoxy. Today, the brand taps into its rich legacy, continuing the progressive spirit through a new generation of creatives constructing essential wardrobe elements with innovative detail, understand sex appeal and perfect fit.