Self-guided, magic wand-activated walking tour of Soho

To mark the reopening of non-essential shops, London's Soho will see magical interactive window displays bring shop fronts to life in an initiative to bring excitement back to the streets of the capital.

The windows will form part of a walking tour of Soho in partnership with Mermaids (a leading UK charity in support of transgender and gender diverse children, young people and their families) featuring highlights of the queer history in and around London's most vibrant LGBTQ+ district.

The self-guided tour will be contactless and COVID-safe. Participants will be able to purchase a Magic Map and rent a magic wand that will be used to cast spells and trigger the interactive window displays. All profits from the Magic Map sales will go to Mermaids.