Carnaby Christmas Shopping and Dining Party

Carnaby is world famous for their iconic Christmas installations and are pleased to announce the theme for 2021; Carnaby Kaleidoscope. Visitors will be immersed into a kaleidoscope of shimmering neon butterflies that will be illuminated on Thursday 4th November with an experiential shopping party. Over 600 sparkling 3D and 2D butterflies will flutter down Carnaby Street, Foubert’s Place and Newburgh Street.

Over 100 shops, bars and restaurants will come together on 4th November from 12-8pm, for a shopping party to offer exclusive 20% discounts along with in-store events, free drinks, goodie bags and more. Visitors can enjoy live music on Ganton Street from Sister Suzie and salsa band Conjunto Sabroso amongst others. Activations include Christmas wreath making, glitter makeovers and more.

Shopping party participating brands include: Paul Smith, The North Face, Sweaty Betty, HYPE., Aubin, RS No.9 Carnaby, M·A·C, Nobody’s Child, bloobloom, Superga, Friday On My Mind, Barbour, Too Faced, Puma, The Great Frog, MÜHLE, Scotch & Soda, Havaianas, MUJI, MOSCOT, Mor, Duck & Dry, Columbia, War Paint for Men, Soho Home, Sherry’s, Skin Laundry and Samsoe & Samsoe. Participating restaurants and bars include: Pastaio, Dirty Bones, Shoryu, Pure, Zahter, LEON, Pams, Whyte & Brown, Ugly Dumpling, Stax Diner, Soho Grind, Polpo, Señor Ceviche, Mother Mash, Kaleido Rolls, FLARE, Cahoots, Crumbs & Doilies, Bar Crispin and Korean Dinner Party.


The installation is in collaboration with charity partner Choose Love, to highlight and support the urgent need to raise funds for refugees around the world, with an additional fundraising stream for Afghan refugees. Choose Love will have a pop up at 3 Carnaby Street selling an amazing line up of limited edition products, with a constant stream of celebrity guests popping up to serve customers.