Veuve Clicquot Le Tram Installation

This Autumn, Veuve Clicquot, the iconic champagne house is back with its concept store at Selfridges London with Le Tram. Taking over the bar and retail space, on the ground floor, guests will be transported in Le Tram to an optimistic and retro installation. The sense of nostalgia is heightened by this year’s iteration of the Veuve Clicquot personalised bottle – The Veuve Clicquot Tape.

This Christmas season, Veuve Clicquot is not only going retro, it’s going “Retro, Chic!”, a celebration of the House’s prevailing love of beautiful objects. Inspired by the iconic cassette The Veuve Clicquot ‘Le Tram’ will be home to an intimate 10-seated bar offering a unique menu of Veuve Clicquot champagne and curated cocktails. When seated in the lounge (a specific corner of the instillation) guests can play their own song through retro speakers and be transported back to a festive moment of happiness.