The Nutella Smile Café

To celebrate Nutella’s 60thanniversary, this May half term, Nutella will welcome families and fans to the first ever ‘Nutella Smile Cafe' in Soho, London. The free immersive tasting experience celebrates the beloved spread’s 60thanniversary, with dishes, activities and, of course, 60th anniversary limited edition jars of Nutella for all guests to take away.

Visitors can enjoy the ‘Nutella Smile experience’, and along the way they will be able to try a range of delicious Nutella inspired dishes including, Peach Melba to Raspberry Crepe Bites, as well as Pineapple and Mango Breakfast Waffles – all topped with one heaped teaspoon (15g) of Nutella. In addition, limited drops of other tasty recipes, created with a delicious teaspoon of Nutella, will be available in the ‘Nutella secret hideaway’ – just guess the password to enter!

The ‘Nutella Smile experience’ will take fans and families on a nostalgic trip through Nutella's past, featuring sights, sounds and smells that inspired the iconic spread.

There are 50 walk-ins per hour on a first come first served basis.