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Diamond Jubilee Barclays Bikes hit the streets
Posted by AIL Staff on Friday 1st of June 2012
Special bikes put into fleet to allow Londoners to show their support for The Queen
Barclays is celebrating The Queen’s 60 year reign with a special Diamond Jubilee stickers being applied to the Barclays Cycle Hire fleet in time for the bank holiday weekend.
To commemorate the special event, Barclays has changed the branding space on the front of the bikes to the official Diamond Jubilee emblem. The stickers will be added to over 1,000 bikes from Monday 21 May and remain in circulation until shortly after the Diamond Jubilee central weekend between 2 – 5 June.
Ashok Vaswani, CEO Barclays UK Retail and Business Banking, said: “The Diamond Jubilee is a huge event in the nation’s calendar this summer and we’re delighted to be able to use our sponsorship of Barclays Cycle Hire to show our support to The Queen’s celebrations.
The Mayor of London, Boris Johnson, said: “The Diamond Jubilee is a perfect excuse to celebrate all that's great about London. Our Barclays Cycle Hire scheme is one of the city's crown jewels so it is fitting that our regal blue bikes are dressed up for the occasion - at no cost to Londoners thanks to Barclays. This party livery gives people an added incentive to use two wheels to soak up all that's on offer over this historic time.”
A specially wrapped bike featuring the Union Jack will also be on display in Barclays flagship Piccadilly branch until after the celebrations.
The Queen celebrates 60 years as Monarch in 2012. The official emblem for The Queen’s Diamond Jubilee in 2012 is the winning design following a national competition for children aged between 6 and 14. It was drawn by 10-year-old Katherine Dewar, from Chester.
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