What would you give away?

The All In London Blog

BB1 winner Craig Phillips on this year’s Big Brother and winning the big one...

As we hurtle towards the climax of the last ever Big Brother, it’s true to say we have met some real characters over the years. The very last winner will be catapulted into a life of fame and fortune, for a little while at least. But will he or she be as generous as the first ever winner of Big Brother, who gave away his £70k winnings to help a sick friend. Would you do the same?

The most likely answer is yes. New research by The National Lottery for the EuroMillions draw found that the UK is actually a pretty generous place, with the average Brit willing to share their money regardless of whether they won a £10 million or £100 million jackpot.

From holidays, to clearing friend’s debts or mortgages, we all seem to be a pretty generous bunch and would give away on average around a fifth of winnings to family and friends.

Charities would benefit too, with most of us dedicating some dosh to a couple of our favourite charities. One in three of us would prefer to follow in the footsteps of celebrities like Angelina Jolie and Bono, and consider setting up our own charitable trust if we won a big jackpot.

In fact, just to confirm that it really is better to share, one in four of us said we would even give money to someone we didn’t like if we knew they really needed it.


One man who knows all about generosity and supporting a worthy cause is the winner of the very first Big Brother Craig Phillips. He donated all of his winnings to his friend Joanna Harris who had Down’s syndrome.

The show has come a long way since the day Craig and his fellow contestants entered the house and in the following video he shares his views on the final round of Big Brother and why being able to give his winnings to such a worthy cause meant so much.

Dr Salvatore LaSpada from the Institute for Philanthropy gives his expert opinion on Craig to see if he is really one of a kind with his generosity, and provides some top tips for how we too can best approach sharing the money and making a difference if we’re lucky enough to win a EuroMillions jackpot.

For more information visit www.national-lottery.co.uk

See the video >>>

Posted Date
Sep 9, 2010 in The All In London Blog by All In London