Tomorrow sees the dawn of a new era for Designers at Debenhams, with the department store opening it's first ever pop up shop. A trio of new designers are being introduced to the fold - Jonathan Saunders, Preen and Jonathan Kelsey - in a celebration of Debenhams' new design concept - Edition - which will bring fashion's emerging and established talents to shoppers across the country.
The pop up shop will be open at 8 Newburgh Street, W1 (Off Carnaby Street) for a limited period during London Fashion Week, after which the collection will launch in 30 Debenhams stores across the country,
Karen Peacock, Design Director at Debenhams, was on hand at the opening to explain the concept behind the shop; “This store will be the first opportunity for fashion followers to get their hands on the designers’ high street ‘Edition’ ranges – all of which stay true to the mainline collections seen at the spring shows.” With prices from £18 to £190, it's a small price to pay for a piece from some of British fashion's most talented designers.
Debenhams Edition pop up shop can be found at 8 Newburgh St, W1F 7RJ. For more information please visit www.debenhams.com
Love Laurel x
