The iconic Italian family firm Missoni has opened its second UK standalone store, the newest addition to Bond Street's portfolio of premium brands.
Showcasing the world of Missoni with menswear, womenswear and homewares collections across three floors, the new boutique will be the exclusive stockist of Missoni's limited edition shoulder bag, designed to raise money for the Hoping Foundation. Hoping - Hope and Optimism for Palestinians in the Next Generation - supports Palestinian children and is backed by patron Bella Freud. Angela Missoni, Creative Director of the brand stated at the launch “We are very excited to be opening our second store in London on New Bond Street and to work with the Hoping Foundation which supports change and a better future for young people in Palestine'.
Established over fifty years ago by Tai and Rosita Missoni, the brand has flourished from a business started in the basement of their home to one of the world's most prominent fashion houses - and famous family businesses.
Find the new store at 138 New Bond Street. For more information visit www.missoni.com
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