A year on from the devastating riots that blighted our fair city, a new socially concious fashion label has launched comprising a limited edition T-shirt collection.
Dalston Coathange has this weekend launched 'The Riot Range'. Available from their concept market stall on Ridley Road Market, Dalston. With ‘The Product of Our Society’ an overarching tag line for the brand, the concept behind the Dalston Coathanger is to inspire political and social discussion - the ethos of this first range is to discuss the London riots.
Pauline Pearce, AKA ‘The Hackney Heroine’ was spotted standing up to youths in her community during the chaos and has since become a strong political voice. Pauline’s on-going cause is protesting for politics to ‘get real’ and engage with the young people of today in a realistic and positive way. Dalston Coathanger saw a natural synergy between the heroine’s principles and their own, resulting in an exciting relationship to support each other’s messages and the range.
“I was really excited when the Dalston Coathanger approached me to endorse ‘The Riot Range’ campaign, I love the designs and can really see them grabbing people’s attention. The riot debate is very close to my heart and I feel blessed to be involved with such a project, especially around the first anniversary" comments Pearce.
The initial range consists of three core designs, each featuring a bold statement or iconic image from the riots including Riot, a bold print capturing the essence of the word that was so prominent last summer, Boris Face - a great deal was said during and after the Riots and those very words have been used to build the face of Boris Johnson, the Mayor of London, and There Will Be A Riot, a concept design incorporating a quote from a London youth recorded prior to the riots, constructed out of haunting iconic images of the violence and destruction.
With prices starting from £20, the T-shirts are available now from Ridley Road market in Dalston, every Saturday from August 11th 2012.
Love Laurel x
