There's a brand new must-have accessory on the block this season beloved by celebrities across the globe, yet in spite of its popularity, it's as far as it can be from the celebrity price tag one would assumecame with...
I'm talking about Matalan's new Alphabet Scarves, being sold for a mere £10 (£5 for the kiddies' version) with 100% of profits going straight to Liverpool's Alder Hey Children's Hospital Charity. Everyone from Britney to Kylie and SJP to Jessie J has been sporting theirs this week, showing their support for this amazing Christmas charity campaign.
Jason Hargreaves, Managing Director at Matalan, said: “Family is at the heart of everything we do at Matalan so a partnership with Alder Hey Children’s Hospital was a perfect fit for us. We're extremely excited to be working on such a special project together this Christmas that will help us to raise much needed funds for the hospital whilst offering our customers a perfect gift for their loved ones.”
On sale in Matalan stores across the UK and online at www.matalan.co.uk, they are available in a host of gorgeous winter colours including navy, grey, pale pink, pale blue, mustard yellow, maroon, dark green and red (children's scarves available in navy and pale pink), the scarves feature a collegiate style appliqué letter. I've already ordered mine, though I'm a little gutted L only comes in navy and pink - there's at least three colours I want!
All of the money raised will go towards a new state-of-the-art children’s
hospital, education and research centre ‘Alder Hey in the Park’, planned to open in 2015. There's no excuse not to get involved. I know what everyone's getting this Christmas...
Love Laurel x
