Beauty aficionados can't ignore the fact that DECIEM has been causing something of a stir recently. The umbrella company seems to be hitting the proverbial nail on the head when it comes to fuss-free beauty, creating high performance products without the price tag from a host of brands that have become cult heroes.
Now they have come to London with their first standalone store, in Spitalfields Market. Form an orderly queue ladies.
The Abnormal Beauty Company is set to become a hub for exploration of the DECIEM brands, where visitors can shop products from NIOD, The Ordinary, Hylamide, FOUNTAIN, The Chemistry Brand, HIF, Stemm, AB CREW & White RX.
With beauty editors the land over swearing by The Ordinary's incredibly affordable skincare (2% hyaluronic acid for £5.90 anyone? FIVE POUNDS NINETY!) it's one beauty pit stop you NEED on your radar.
THE ABNORMAL BEAUTY COMPANY
Old Spital elds Market
18 Lamb St
London, E1 6EA
www.deciem.com
Love Laurel x
