We can't wait for Taste of London to throw open its gates again this weekend and one experience we're most looking forward to is a visit to ShelfNow, the company that connects artisan producers with buyers in the retaila nd hospitality industry to make it easier - and more affordable - to enjoy food and drink from small, independent brands.
With over 200 brands partnered since its 2019 launch, they now boast names such as Double Dutch, Bottleshot Brew, My Fine Cellar, Twisting Spirits and Wolmersley in their repertoire. Most recently, ShelfNow partnered with global Italian coffee house Cafè Barbera to highlight the benefits of technology applied to the supply chain to connect the brand with relevant retail brands, optimise the procurement process, and reduce wholesale costs.
By creating direct relationships with its producers, ShelfNow is throwing out the rulebook whilst being able to secure fairer prices for small businesses, both in the UK and across Europe, growing its partnerships with retail during the pandemic.
ShelfNow will be exhibiting at Taste of London’s VIP area offering consumers the opportunity to enjoy a tasting experience with the artisan producers they work with. Hosted by chef, presenter and award-winning author Steven Lamb, each session will be 20 minutes and offer an insight into one of ShelfNow’s artisan producers. From tonic and spirit pairings with Double Dutch and non-alcoholic drink tasting with Pentire to enjoying some of the best healthy snacks with Well &Truly and condiment tasting with Pico Sauces; in total there will be 10 food and beverage brands to try, so hotfoot it down to Taste of London and give themn a go yourself.
For more information visit www.shelfnow.co.uk
Taste of London runs from 7th - 11th and 14th - 18th July in Regent's Park.
Tickets are available from www.london.tastefestivals.com
