Covent Garden has launched a partnership with the home of positivity and encouragement, popular online platform, Feel Good Club, to spread messages of joy and self love throughout January and in the run up to Valentine’s Day.
The new Notes To A Stranger campaign will help visitors kick off a positive new year by sharing over 200 envelopes, each featuring an inspiring quote handwritten by Feel Good Club. The envelopes will be handed to visitors at random throughout the estate, as well as at a number of Covent Garden retailers and restaurants including VASHI, Happy Socks, Sticks’n’Sushi, Free People and Lilly’s Cafe.
Manchester-based Feel Good Club is a duo on a mission to spread positivity, love, and normalise talking about feelings, which they do daily to their engaged following of over 200k on Instagram. The new campaign aims to make at least one person feel good every single day in the heart of central London, and in Manchester where it will run in parallel.
The eye-catching and inspirational quotes will also be displayed on a large scale in Covent Garden’s King Street and Floral Street throughout January, with a second drop of inspirational handouts being given out to visitors on Valentine’s Day, ensuring messages of self love are brought to as many people as possible during the celebration.
The campaign is running until Valentine's Day, with envelope drops taking place on Monday 17th January and Monday 14th February. Keep your eyes peeled for an envelope!