Love London

We've long been fans of Ruggable, thanks to its quite simply unrivalled practicality. Beautifully designed, top quality rugs that you can chunk in the washing machine? Yes please. In a world of pets and spills and dirty footprints, Ruggable's low-pile, lightweight Rug Cover, paired with a non-slip mat underneath, is a godsend. 

Founded by Jeneva Bell, the brand has a host of collaboration collections to add a little something extra to your home and speaking as someone who has recently moved and is enjoying the interior design process, you'll LOVE discovering designs from the likes of American style icon Iris Apfel, classic prints from Morris & Co., Gray Malin, Disney, and the chic kitsch of Jonathan Adler, among others.

New collections are launching regularly - there's a particularly spectacular one on the way later this month that's currently top secret - but we're a little in love with the latest, The Founder's Collection. Inspired by Jeneva Bell and her personal brand and interior design style, the 22-piece collection has been designed in partnership with Jeneva and features a mix of classic, timeless styles featuring themes of dark academia, Spanish revival and European farmhouse. The Founder’s Collection draws inspiration from global patterns, the transitional farmhouse aesthetic, and sophisticated worn techniques that can blend intricate designs to become texture-as-pattern. Be warned however, the campaign shots from her home will induce some serious interiors envy.

The rugs evoke an old-world feel of European elegance and features styles ranging from Persian, heritage, vintage, farmhouse and transitional global genres. The result is a collection that is highly textural and intricate, with hues spanning from deep rust to stained ochre, ground olive hues to light and airy cream tones. The Founder’s Collection combines heritage design with practical functionality, that allows people to really live in their space. All of the 22 rug designs are available in Ruggable’s new premium tufted texture and their classic flatwoven rug cover, in a range of sizes with prices starting from £119. 

While we have your attention, we'll share an honourable mention of the Dogs Trust collection, with 10% of each purchase from the collection to Dogs Trust to help care for, rehabilitate and rehome dogs in need. The collection includes 16 styles, including 4 doormats, in a variety of design options such as bold geometric patterns and art deco-style prints, that use a unique blend of rich warm tones to create an antiqued and Bohemian vibe.  The collection also includes classic designs featuring gentle muted tones ensuring aesthetically pleasing pieces that can be enjoyed by everyone at home.

Check out the full range at

Posted Date
Jan 23, 2024 in Love London by Laurel