A new salon has opened in Bloomsbury from international hair visionary Tom Smith and luxury salon expert Chris Donohue.
AEVUM offers a totally comprehensive hair-health journey, from Doctor-led DNA testing and hair growth focused acupuncture and reflexology, to topical growth factors, red light therapy and layered molecular hair repair - the expected suite of cutting and colour services are supercharged alongside the cutting edge of science and biotech.
Derived from the Latin Aevum - meaning age, lifetime, eternity, AEVUM is their response to a modern truth: time is precious, and how we spend it matters. Inspired by their personal interest in the importance of longevity, not just in appearance but in wellbeing. AEVUM blends a layered wellness protocol into one intelligent experience, accessed through the familiar rhythm of a hair appointment.
AEVUM is tucked along a leafy cobbled mews in Bloomsbury, where the whitewashed brick walls and reclaimed wood floors balance and ground clean, modular design. The space is wrapped around a statuesque Fig tree which elevates the energy of the room, setting the tone for hair regeneration to occur. Thoughtfully placed mirrors create optical illusions while concealing a cosy, wellness treatment room - home to a collective of unique practitioners. Next-generation air purification systems, (provided by Dyson - an official brand partner), deep clean the air, while compostable hair towels from easydry demonstrate the depth of attention to hair health with a soft, hygienic alternative to cotton that’s far gentler on the hair fibre.
Many AEVUM treatments support hair growth, improve thickness, and reduce shedding – including red light therapy from Current Body LED and application of the CALECIM Professional Advanced Hair System, which contains an extremely high concentration of growth factors and cell messenger proteins. Others enhance or refine hair textures, offering the latest curl and coil enhancing or fluff and frizz reducing technologies. Custom-blended colour- boosting treatments are available to maintain your hair tone between appointments. During the flow of your appointment PEMF grounding technology, Compression Recovery and Infrared Energy offer a deeper self-care moment, all with a view to lower cortisol - in turn improving hair growth. In the privacy of AEVUM’s softly lit treatment room the resident nurse prescriber delivers layered scalp boosting injectables to supercharge the health of the follicles. Other practitioners include a Clinical Reflexologist and a Shiatsu Acupuncturist, whose intuitive approach rebalance the systems of the body to help support the root of any hair growth challenges while settling the nervous system.
AEVUM evokes the feeling of a soothing retreat. Wellness enhancers from Ancient + Brave sit alongside a curated wine list, preserved by Coravin – designed for whichever will help you relax more. Expect heated flat-lay shampoo beds and access to various recovery tech. The ‘Tom Smith’ signature candle delicately scents the room with notes of Neroli, Eucalyptus and Sandalwood.
A team of respected experts offering bespoke treatments across a range of modalities in AEVUM’s private treatment room, including award-winning aesthetic doctor Dr Sophie Shotter, Aesthetic Nurse Prescriber Lydia Alavi, Acupuncturist and Shiatsu Massage Therapist Kevin Haria and Clinical Reflexologist Paula Primrose.
Find the salon at 27 Colonnade Bloomsbury, WC1N 1JA
