First (RED) pop-up shop to open on London’s Oxford Street
A portion of all sales will be contributed to the Global Fund to help eliminate AIDS in Africa
In honour of World AIDS Day - 1st December, (RED)™ will open their first pop-up shop on London’s Oxford Street and for the first time, (PRODUCT) RED products will be available under one roof, including Apple, Bugaboo, Converse, Dell, Emporio Armani, Gap, Starbucks, and Special Edition (PRODUCT)RED products from Solange Azagury-Partridge, Girl Skateboard and AnOther Magazine at the Gap store: 376-384 Oxford Street, London, W1C 1JY.
The (RED) pop-up shop will be open for a limited time only, and will be a one-stop-shop destination for Christmas shoppers to find (RED) products. Premiering on the 1st December, exclusive World AIDS Day limited edition (PRODUCT) RED products including the Converse (PRODUCT)RED leather Motorcycle Jacket shoes, and from the 5th December, the Stella McCartney exclusively designed for Gap (PRODUCT)RED t-shirt for adults and children – all available while stocks last. Further (RED) products include Apple’s new iPod Nano now with built-in video camera, the Bugaboo (PRODUCT)RED Leather Bag, the Dell Inspiron Mini (PRODUCT)RED, the Emporio Armani (PRODUCT)RED collection of stylish accessories and clothing, the (STARBUCKS)RED tumbler, and items from special edition partners Solange Azagury-Partridge, Girl Skateboard, Channel Islands Surfboards Timbuk2 and much more.
In addition, the (RED) pop-up shop will also stock the limited edition (AnOther)RED Portrait book featuring original images of leading style icons and cultural heroes including Gwyneth Paltrow, Tilda Swinton, Jude Law, Kate Moss, Lucian Freud and many more. 100% of proceeds from the sale of these 200 Limited Edition books go to the Global Fund.
The (RED) London pop-up shop is one of several in major cities around the world opening on World AIDS Day, including New York, San Francisco and Tokyo making it easier than ever to Buy (RED), and Save Lives this Christmas. Sales from all (RED) pop-up shops will help raise profits to be contributed to the Global Fund to help support HIV and AIDS programs in Africa. For more information on (RED), please visit www.joinred.com
Furthermore, on World AIDS Day, (RED) partners Dell and Starbucks will be increasing their contributions to the Global Fund from the sale of their (RED) products. Dell (Europe, Middle East and Africa) will double contributions from the sale of Dell (PRODUCT)RED™ laptops, plus every single Starbucks coffee sold on 1st December will make a contribution to the Global Fund.
WHAT: (RED)™ Pop-Up shop
WHEN: Tuesday 1st December – Thursday 17th December 2009
OPENING HOURS: Monday-Saturday: 10am – 9 pm & Sunday: 11 am – 7 pm
WHERE: Gap store, 376 – 384 Oxford Street, London, W1C 1JY
