All In London Review
Little to recommend it, except being able to go home early
Now the space has reopened as Proud2, an ambitious venture by the same people behind live venue and club Proud in Camden and the Proud gallery in Chelsea. It’s been spruced up with glitzy chandeliers and psychedelia-inspired drawings, the outdoor smoking terrace has white beds in place of seating and the lighting is a mush of smoky pinks and yellows, all inspired by a trip to Las Vegas, oddly enough. The music policy seems to be that there isn’t one, as upcoming events include Shaun Ryder performing Happy Monday’s records, the 70s hit parade that is Carwash, or the appealing ‘The Only Way Is Essex Marbella Send Off’. So far it’s not doing very well; at a recent night the club was at a quarter of its capacity, with most of the punters sitting outside rather than enduring the fuzzy dirge emanating from the speakers, leading to an early closing time of 3.30 am despite being billed to carry on till 6.
It’s hard to find anything to recommend about Proud2 apart from the fact that they’ve kept the bouncy sprung dancefloor – makes all the difference when you’re dancing for six hours - and put on shuttle buses for £2 which run through the night stopping off in central London, efforts which are wasted if the club remains empty. At least you don’t have to stay till the tube opens.
Reviewed by Leila
Published on May 24, 2011
Oct 27, 2009
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