Apparently this was once an old parachute making factory but since it was also an old cinema that got the nod for the shop's title. So there you go.
Having travelled to Chiswick specifically to see this antique emporium I wasn't disappointed. It's split into several huge areas over a few different levels and works as a kind of department store of vintage. Mirrors, old Americana, retro signs, lighting, furniture. It's unlikely you'll leave here without buying something - if you have the money, of course.
The Old Cinema is a picture palace dating from the 1890s which has been refurbished to become London's only antiques department store. Over 2,000 pieces of genuine antique furniture in showroom condition and available for immediate delivery are on view. Classic items at The Old Cinema include Victorian extending dining tables, 19th century bookcases, genuine antique desks and a large selection of bedroom furniture from early Georgian to Art Nouveau.